Orange County Transportation Authority
- Prepared Multi-Cultural Market Assessment
Study for transportation services in Orange County. Formulated baseline data and
marketing strategies for long- and short-term transportation related issues facing Orange
County's diverse multi-cultural communities, with particular emphasis upon Hispanic and
Vietnamese communities. Conducted focus groups in ethnic communities and administered
three different statistical surveys, each in English, Spanish, and Vietnamese.
- Conducted Vietnamese ridership study,
including in-person intercept survey, telephone sample survey, and focus group among
Vietnamese community leaders regarding current bus service and future transit needs in the
Vietnamese areas of Orange County.
- Prepared, administered, and analyzed sample
survey of Orange County bicycle commuters, conducted interactive discussion session with
Orange County Employee Transportation coordinators, conducted focus group discussions
concerning Master Plan of Countywide Commuter Bikeways, and prepared final report.
- Conducted 2,000 person on-board bus survey
regarding monthly, weekly, and daily bus pass sales. Prepared questionnaire, administered
survey, analyzed data, and prepared final report.
- Conducted public participation portion of
Orange County Bus Improvement Project (BUSLINK). Prepared report based upon focus group
discussions with bus users and non-users, employee transportation coordinators, real
estate developers, senior citizens, students, transportation advocates, Orange County
employers, and members of ethnic minority communities throughout the County. Final report
summarized the perceptions of focus group participants concerning potential improvements
to the bus system.
- Conducted focus group discussions with
Metrolink commuter rail users and non-users within Orange County for purposes of
identifying service and marketing issues and opportunities. Prepared final report
summarizing findings from these focus group discussions.
- Conducted focus group discussions with
clients of ACCESS paratransit service for purposes of identifying the viability of
alternative transportation options. Final report.
- Prepared Multi-Cultural Market Assessment
update, including focus groups within the Hispanic community and the marketing of
transportation services.
- Conducted focus group and Roundtable
discussions with community leaders, general public, and representatives of goods
movement/freight industry regarding long-range transportation planning in Orange County.
Final report.
- Conducted focus groups among users of ACCESS
for purposes of refining six strategies for providing a financially viable service to
ACCESS customers. Final report.
- Conducted a series of Roundtable discussions
concerning the implementation of changes in the ACCESS system pertaining to reservations,
eligibility, schedule, rates, pick-up and delivery policy, etc. Final report.
- Conducted focus groups among businesses and
residents of Orange County concerning recommended Corridor (Fullerton-Irvine)
Transportation Strategy. Final report.
- Conducted focus groups among residents of
northern, central, and southern Orange County regarding the FastForward long-range
transportation. Final report.
- Marketing program consultant
including two 600 person surveys among Latino and senior residents
of Orange County and 12 focus groups to identify market enhancing
opportunities for transit service.
- Conducted CenterLine Customer
Profile for the Orange County Transportation Authority involving
intercept surveys of 8,800 potential urban light rail users and
1,500 telephone survey interviews. Final analysis assessed likely
ridership, preferred destinations, trip purposes, demographic and
psychographic profiles of potential light Metro Rail ridership.
- Conducted focus groups among
senior/disabled bus riders and full fare bus riders concerning
proposed restructuring of bus fares. Also conducted roundtable
meetings with coach operators and social service agency
representatives.
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