Orange County Transportation Authority

• Prepared Multi-Cultural Market Assessment Study for transportation services in Orange County. Formulated baseline data and marketing strategies for long- and short-term transportation related issues facing Orange County's diverse multi-cultural communities, with particular emphasis upon Hispanic and Vietnamese communities. Conducted focus groups in ethnic communities and administered three different statistical surveys, each in English, Spanish, and Vietnamese.
  
  
• Conducted Vietnamese ridership study, including in-person intercept survey, telephone sample survey, and focus group among Vietnamese community leaders regarding current bus service and future transit needs in the Vietnamese areas of Orange County.
  
  
• Prepared, administered, and analyzed sample survey of Orange County bicycle commuters, conducted interactive discussion session with Orange County Employee Transportation coordinators, conducted focus group discussions concerning Master Plan of Countywide Commuter Bikeways, and prepared final report.
  
  
• Conducted 2,000 person on-board bus survey regarding monthly, weekly, and daily bus pass sales. Prepared questionnaire, administered survey, analyzed data, and prepared final report.
  
  
• Conducted public participation portion of Orange County Bus Improvement Project (BUSLINK). Prepared report based upon focus group discussions with bus users and non-users, employee transportation coordinators, real estate developers, senior citizens, students, transportation advocates, Orange County employers, and members of ethnic minority communities throughout the County. Final report summarized the perceptions of focus group participants concerning potential improvements to the bus system.
  
  
• Conducted focus group discussions with Metrolink commuter rail users and non-users within Orange County for purposes of identifying service and marketing issues and opportunities. Prepared final report summarizing findings from these focus group discussions.
  
  
• Conducted focus group discussions with clients of ACCESS paratransit service for purposes of identifying the viability of alternative transportation options. Final report.
  
  
• Prepared Multi-Cultural Market Assessment update, including focus groups within the Hispanic community and the marketing of transportation services.
  
  
• Conducted focus group and Roundtable discussions with community leaders, general public, and representatives of goods movement/freight industry regarding long-range transportation planning in Orange County. Final report.
  
  
• Conducted focus groups among users of ACCESS for purposes of refining six strategies for providing a financially viable service to ACCESS customers. Final report.
  
  
• Conducted a series of Roundtable discussions concerning the implementation of changes in the ACCESS system pertaining to reservations, eligibility, schedule, rates, pick-up and delivery policy, etc. Final report.
  
  
• Conducted focus groups among businesses and residents of Orange County concerning recommended Corridor (Fullerton-Irvine) Transportation Strategy. Final report.
  
  
• Conducted focus groups among residents of northern, central, and southern Orange County regarding the FastForward long-range transportation. Final report.
  
  
• Marketing program consultant including two 600 person surveys among Latino and senior residents of Orange County and 12 focus groups to identify market enhancing opportunities for transit service.
  
  
• Conducted CenterLine Customer Profile for the Orange County Transportation Authority involving intercept surveys of 8,800 potential urban light rail users and 1,500 telephone survey interviews. Final analysis assessed likely ridership, preferred destinations, trip purposes, demographic and psychographic profiles of potential light Metro Rail ridership.
  
  
• Conducted focus groups among senior/disabled bus riders and full fare bus riders concerning proposed restructuring of bus fares. Also conducted roundtable meetings with coach operators and social service agency representatives.