Bay Area Rapid Transit

• Market analysis and ridership projection for two stations located on East Bay line of BART.

California Department of Transportation (CALTRANS)

• Prepared growth inducement study for State Route 56 through the northern portion of the City of San Diego. Study included fiscal impacts as well as housing, employment, and income forecasts; also included were planning implications of possible growth inducing factors associated with the construction of the highway.
  
  
• Focus groups with CALTRANS engineers concerning internal job issues in preparation for administration of on-line survey.

Centre City Development Corporation

• Analysis of market for existing condominium developments in downtown San Diego. Detailed analysis included extensive survey and corresponding statistical and qualitative analysis including recommendations for future market composition.

City Heights Community Development Corporation

• Consultant for the revitalization of an older commercial retail area in mid-city San Diego seeking to rejuvenate its retail base. Three surveys and a series of key participant discussions were performed in conjunction with this effort--existing retailers, potential retailers, and residents of the area--plus corresponding statistical and qualitative analysis. Final report included a recommended retail structure for the community which would be realistic, implementable, and sensitive to the diversity of ethnicity in this community.

Los Angeles County Metropolitan Transportation Authority

• Rider/on-board 2001 Bus survey for Los Angeles County Metropolitan Transportation Authority, including 40,000 rider/on-board surveys, 2,500 follow-up telephone interviews, and 10 focus groups. Includes additional surveys for Alhambra Community Transit, Culver City Bus Lines, Commerce Transit, Pasadena ARTS, Cerritos-On-Wheels (COW), Santa Monica Big Blue Bus, Los Angeles Commuter Express, Santa Clarita Transit, Torrance Transit, Carson Circuit, El Monte Trolley, and Foothill Transit.
  
  
• Rider/on-board 2001 Rail survey for Los Angeles County Metropolitan Transportation Authority, including 15,000 rider/on-board surveys, 1,000 follow-up telephone interviews, and 3 focus groups.

Metropolitan Transit Development Board

• Conducted focus groups concerning routing/scheduling and planning/marketing issues for the expansion of the San Diego Trolley.

Orange County Transportation Authority

• Prepared Multi-Cultural Market Assessment Study for transportation services in Orange County. Formulated baseline data and marketing strategies for long- and short-term transportation related issues facing Orange County's diverse multi-cultural communities, with particular emphasis upon Hispanic and Vietnamese communities. Conducted focus groups in ethnic communities and administered three different statistical surveys, each in English, Spanish, and Vietnamese.
  
  
• Conducted Vietnamese ridership study, including in-person intercept survey, telephone sample survey, and focus group among Vietnamese community leaders regarding current bus service and future transit needs in the Vietnamese areas of Orange County.
  
  
• Prepared, administered, and analyzed sample survey of Orange County bicycle commuters, conducted interactive discussion session with Orange County Employee Transportation coordinators, conducted focus group discussions concerning Master Plan of Countywide Commuter Bikeways, and prepared final report.
  
  
• Conducted 2,000 person on-board bus survey regarding monthly, weekly, and daily bus pass sales. Prepared questionnaire, administered survey, analyzed data, and prepared final report.
  
  
• Conducted public participation portion of Orange County Bus Improvement Project (BUSLINK). Prepared report based upon focus group discussions with bus users and non-users, employee transportation coordinators, real estate developers, senior citizens, students, transportation advocates, Orange County employers, and members of ethnic minority communities throughout the County. Final report summarized the perceptions of focus group participants concerning potential improvements to the bus system.
  
  
• Conducted focus group discussions with Metrolink commuter rail users and non-users within Orange County for purposes of identifying service and marketing issues and opportunities. Prepared final report summarizing findings from these focus group discussions.
  
  
• Conducted focus group discussions with clients of ACCESS paratransit service for purposes of identifying the viability of alternative transportation options. Final report.
  
  
• Prepared Multi-Cultural Market Assessment update, including focus groups within the Hispanic community and the marketing of transportation services.
  
  
• Conducted focus group and Roundtable discussions with community leaders, general public, and representatives of goods movement/freight industry regarding long-range transportation planning in Orange County. Final report.
  
  
• Conducted focus groups among users of ACCESS for purposes of refining six strategies for providing a financially viable service to ACCESS customers. Final report.
  
  
• Conducted a series of Roundtable discussions concerning the implementation of changes in the ACCESS system pertaining to reservations, eligibility, schedule, rates, pick-up and delivery policy, etc. Final report.
  
  
• Conducted focus groups among businesses and residents of Orange County concerning recommended Corridor (Fullerton-Irvine) Transportation Strategy. Final report.
  
  
• Conducted focus groups among residents of northern, central, and southern Orange County regarding the FastForward long-range transportation. Final report.
  
  
• Marketing program consultant including two 600 person surveys among Latino and senior residents of Orange County and 12 focus groups to identify market enhancing opportunities for transit service.
  
  
• Conducted CenterLine Customer Profile for the Orange County Transportation Authority involving intercept surveys of 8,800 potential urban light rail users and 1,500 telephone survey interviews. Final analysis assessed likely ridership, preferred destinations, trip purposes, demographic and psychographic profiles of potential light Metro Rail ridership.
  
  
• Conducted focus groups among senior/disabled bus riders and full fare bus riders concerning proposed restructuring of bus fares. Also conducted roundtable meetings with coach operators and social service agency representatives.

San Diego County Department of Planning and Land Use

• Evaluated the San Diego Community Planning Process as viewed by planning group participants and informed parties (developed questionnaire, analyzed data, and prepared a final report).

San Diego County Sheriffs Department

Southern California Association of Governments

• 800 person survey and 6 focus groups to determine desired route for high-speed rail from Northern California between Los Angeles and San Diego

Southern California Regional Rail Authority (METROLINK)

• Computerized, analyzed, prepared final report, and presented findings for 6000 on-board rail passenger surveys regarding customer satisfaction. Analysis included comparative data analysis of trends from previous on-board surveys.
  
  
• Obtained precise counts of passenger boardings and alightings at each station for each train in the Metrolink train system and conducted a 3,500 person rider/on-board sample survey regarding customer satisfaction for the Southern California Regional Rail Authority (Metrolink). Analysis included comparative data analysis of trends from the 1997 rider/on-board survey (also conducted by Rea & Parker Research) and from 1995.
  
  
• Determined the requisite two-stage sample for Federal Transportation Agency requirements for annual passenger and mileage calculations.

City of Escondido Department of Planning

• Prepared, implemented, and analyzed citywide sample telephone survey of 600 respondents concerning future urban commercial development in this fast growing Northern San Diego County city. Extensive analysis of underlying values through conjoint analytical techniques was featured.

City of Dana Point, California

• Prepared recreation and parks needs assessment survey for administration to general public.

City of Poway, California

• Prepared, administered, and statistically analyzed a mail survey of 800 Poway businesses regarding their needs and opinions concerning Poway's business climate and future opportunities. Final report included detailed analysis and exposition, including recommendations where appropriate.
  
  
• Prepared, administered, and statistically analyzed a mail survey of 6,000 Poway households concerning their opinions regarding a variety of issues of importance to the City for future planning. Final report included fully tabulated results with accompanying statistical reports.
  
  
• Analysis of retail component of Poway Comprehensive Plan in terms of its feasibility and its potential effectiveness vis-á-vis alternative retail revitalization plan.

City of San Diego

• Prepared, implemented, and analyzed 400 person telephone survey of residents of three low income San Diego communities concerning issues such as crime, economic development, city services, and the success of the City's "Weed and Seed Program."

• Prepared, administered, and analyzed sample survey of San Diego County residents for purposes of assessing utilization and demand factors for Mission Bay Park in San Diego. This survey of 850 persons served to inform the revision of the Park's Master Plan.

• Analysis of market for existing condominium developments in downtown San Diego. Detailed analysis included extensive survey and corresponding statistical and qualitative analysis including recommendations for future market composition.

• Consultant for the revitalization of an older commercial retail area in mid-city San Diego seeking to rejuvenate its retail base. Three surveys and a series of key participant discussions were performed in conjunction with this effort--existing retailers, potential retailers, and residents of the area--plus corresponding statistical and qualitative analysis. Final report included a recommended retail structure for the community that would be realistic, implementable, and sensitive to the diversity of ethnicity in this community.

• (In process) Conducted 600 person telephone survey in mid-city for purposes of establishing need for community court in the area populated by myriad low-income minority and immigrant groups. Also in-person interviews/surveys of 100 local business owners.

County of Orange

• Prepared, implemented, and analyzed 1,040 person telephone survey of unincorporated area (North Tustin) in order to assess level of service satisfaction issues and potential annexation/sphere of influence adjustments.

San Diego County Sheriffs Department

• Established sampling methodology for analysis by station (11) of workload and availability for calls for service among Sheriffs patrol deputies. Over 3,000 samples drawn and analyzed to establish manpower needs.

San Diego Housing Commission

• In accordance with the City of San Diego SRO Preservation Ordinance, a survey/inventory of all existing guest rooms in the City of San Diego was performed in order to retroactively identify rooms which qualified as single room occupancy hotel rooms as of December 1985, December 1987 and May 1988. The purpose of this survey was to identify a baseline number of such units for presentation purposes. Prepared survey instrument, SRO identification methodologies, computerization formats, statistical analyses, and final report with room-by-room breakdown.

State of California (Senate Rules Committee, Senate Select Committee on Border Issues, and Office of the Auditor General)

• Analysis of fiscal impact of undocumented immigrants on public services in San Diego County, including criminal justice system, education, and public health. Further identified estimated number of undocumented residents and their contributions to State and local tax revenues. Also included in the analysis were federal revenues, false documentation issues, and macro economic impacts. Study included substantial primary data gathering techniques, including direct interviews with undocumented immigrant workers and INS returnees. Prepared, administered, and analyzed sample surveys of undocumented immigrants in San Diego County for purposes of determining employment characteristics, revenue generation, demographics, and migration patterns. Research included extensive face-to-face interviews and structured round table discussions.

San Diego County Taxpayers' Association

San Luis Rey Indian Water Authority

• Prepared and supervised administration of detailed census and opinion survey of 2,500 members of five Indian tribes. Particular emphasis was given to issues of importance to the tribes' members such as job opportunities, education, cultural issues, economic development opportunities and transportation access issues. Focus group sessions with each tribe were utilized to complement the survey findings. Final report included both census data and fully tabulated and statistically analyzed summary of the opinions of reservation residents.

AFL-CIO -- San Diego/Imperial Counties Labor Council

• Analysis of San Diego County Water Authority-Imperial Irrigation District water transfer in terms of environmental and economic obstacles faced and economic development opportunities to be derived from funds to be available within the Imperial Valley.

Ault, Deuprey, Jones, Danielsen, & Gorman

• Analyzed California State and local public housing occupancy standards for expert witness testimony regarding issue of age discrimination.

Brian F. Mooney & Associates

• Prepared socioeconomic present condition, impact, and mitigation sections of Environmental Impact Report for Las Colinas County jail. Crime condition, impact, and mitigation sections also prepared.

Higgs, Fletcher & Mack

• Analyzed and testified as expert witness regarding statistical survey concerning appraisal of commercial real estate subject to condemnation.

La Jolla Band of Mission Indians

• Marketing and management consultants for Sengme Oaks Water Park, a water theme amusement park in Northern San Diego County. Prepared formal marketing and management plans for the Park, including marketing surveys, staffing recommendations, and personnel policies.

Merrill Lynch Commercial Real Estate

• Provided a variety of on-going property valuation and real estate consultative services including improved and unimproved real property appraisals, valuation of sand and gravel operations, and land use feasibility planning for large acreage.

O'Neill, Huxtable & Abelson--Attorneys at Law

• Expert testimony regarding impact of undocumented immigrants upon San Diego Unified School District student population.

Stevens Planning Group, Inc.

• Conducted economic/marketing analysis of proposed 2500 acre resort development in East San Diego County. Analysis included examination of comparable projects plus administration of surveys to target groups of potential users of proposed resort activities. Surveys were tabulated and statistically analyzed and then combined with reconnaissance of comparable projects in formal report to client.

Stoorza, Ziegaus & Metzger — Public Relations: (On behalf of the Committee to Save Martin Luther King Way.)

• Conducted city-wide (San Diego) survey of voter opinion (850 participants) concerning the initiative to change the name of Dr. Martin Luther King, Jr. Way to Market Street and related issues.

Wallace, Roberts, and Todd

• Prepared, administered, and analyzed sample survey of San Diego County residents for purposes of assessing utilization and demand factors for Mission Bay Park in San Diego. This survey of 850 persons served to inform the revision of the Park's Master Plan.
  
  
• Prepared, administered, and analyzed sample survey of 833 residents of Davis, California for purposes of assessing utilization, demand, and tax allocation factors for City of Davis Department of Parks and Recreation in concert with the preparation of the Master Plan.
  
  
• Prepared, administered, and analyzed sample survey of City of St. Helena, California residents for purposes of General Plan revisions.

WESTEC Services, Inc.